Key Performance Indicators

Live data

Visitors → feedback

Activation Rate

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% of unique visitors who submit feedback.

Purchases → surveys

Completion Rate

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% of kit buyers who complete the post-use survey.

Approved evidence

Evidence Capture Rate

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% of submissions that yield an approved quote or testimonial.

Follow-up replies

Response Rate

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% of feedback submissions that received an evidence response.

Coming Next

Report roadmap

4-week trends

Visualize weekly_reports history now that snapshots are being saved.

Friction alerts

Flag the biggest drop between funnel steps and lowest-converting paths.

Segment cuts

Compare KPI performance by role, company type, and request quality.